Thursday, November 14, 2013

RECAP: AICPA Forensic & Valuation Services Conference 2013

This past Veterans Day, I had the honor of being invited to speak at the AICPA Forensic & Valuation Services Conference in Las Vegas, NV. I was a guest speaker, along with Annette Stalker CPA/CFE at Ueltzen & Company, at Session #33 “The Importance of Visual Illustration”.

The conference hall was full with standing room only for attending CPAs on this session. I spoke on a number of important topics, including statistics on the impact of visual displays, learning the difference between persuasive and informative design, how to effectively persuade your target audience when presenting complicated subject matters, and using color as a persuasive tool. Although Annette and I spoke for over an hour on these insightful topics, the session had to end and the crowd was inspired and wanted to learn more! Teaching and inspiring people is my passion, and if I can help you or your company improve your message or finalize your next project, please don’t hesitate to contact me.

My new book, The Equation of Persuasion™, is scheduled to be released in early 2014. It is a powerful book that is full of inspiration and techniques that will help you become a better, persuasive messenger. To order an advanced copy of The Equation of Persuasion, or to inquire about my upcoming workshops and seminars, please send me an email:

Wednesday, February 27, 2013

The Nature of Persuasion

As we rush through life we often forget to stop and capture that one visual that can say so much. While I was driving through Ohio this past week with my sister, I became overwhelmed with the beauty that surrounded us. Everywhere we looked each tree sparkled as if they were made of glass. I asked my sister to stop the car on the side of the highway to capture the moment. Through our vision, nature has a way of persuading us to stop and observe a beauty only mother nature could create. 

My father passed away the next day. This photo brought to mind a saying that he has said to me a million times: "Julie, if you go through life like a blizzard, you will be dead by 40 with a worn out gizzard." So simple and so true.

Thursday, February 7, 2013

Great Example of Visual Persuasion

Wendy Greuel's campaign is running a smart message as to what she has accomplished and how she will continue to make the same accomplishments for Angelinos. Her message is clear and she is "showing" us what she is made of.

The Same Yet Very Different

I have been fascinated with design since I was a small kid. Over the years I have been working with how color influences our thoughts and directs us to make decisions. In this graphic all of these pie charts are the same, yet when emphasizing the pieces with different techniques the message becomes different for each chart. When one is clear about the message they want to deliver, using design techniques such as these leads your audience to your point. Therefore you do not leave your audience guessing. This is one of many techniques when designing a presentation that can make your visuals more persuasive.

Wednesday, January 30, 2013

How Does Color Influence Your Life?

Color has so many purposes in our lives. Not only from messaging but it evokes emotional responses and can also lead us to survival. Color can also persuade us to make decisions that sometimes we don't even realize that we are making. Look at the example of when you are "seeing red". Most of us know this means we have hit an emotional level that drives us to respond. What color moves you?

Monday, January 21, 2013

The Anatomy of...TEXT

Have you ever thought about how the letters you are reading right now were developed? And did you know there is a fascinating history on the development of text? Sometimes it is the simple things that we use in our everyday life that have great stories behind them.

Tuesday, January 8, 2013

Most Visually Persuasive Missed Opportunity of 2012

“When the prime minister of Israel, Benjamin Netanyahu, drew his red line on a cartoonish diagram of a bomb from the podium of the United Nations General Assembly, he intended to illustrate in simple terms the point at which Iran’s uranium enrichment program must be stopped, at least in Israel’s view, to thwart a final sprint to a nuclear weapon.”

Although this visually persuasive piece was not perfect and was not without come confusion, I feel that the fact the prime minister used such a piece in such a global setting goes to show the need for the combination of audio and visual impact when making a persuasive point.  This example goes to show how much the verbal message and the visual must work in complete tandem. In this case, the lack of clarity in the verbal message caused some confusion.

This piece was chosen to make the point we want to bring to the surface.  There are so many opportunities for Visual Persuasion.  I want to encourage others in the public eye to use more visual tools when needing to persuade others.  Not only that - I guarantee every news site will feature your visual.

Source: New York Times